Salesforce Marketing Cloud: Build Strong Relationships with Customers
Summary: Are you finding it difficult to build relationships with your targeted customers? Is your organization in search of the best software to market goods and services online? If yes, then all you need is the Salesforce marketing cloud platform, a great way to reaching your potential customers. Read the full blog to know more about it.
Organizations nowadays spend a considerable number of resources and budget on marketing. However, all your marketing efforts are meaningless if you are not connecting with your customers in the right way. Marketing is all about CRM (‘Customer Relationship Management) on which all businesses are based upon. Now, if you want the best CRM for your business, you will also need the best tools to get the desired results. This is where the salesforce marketing cloud role comes into play. This blog discusses the benefits of Salesforce marketing cloud and why organizations should consider using it.
Introduction to Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC), formerly known as Exact Target has taken the B2B marketing world by storm due to its unique concept for marketing automation platform (MAP).
Salesforce Marketing Cloud offers marketing professionals a powerful set of tools, specifically designed to interact and manage your brands’ connection with the current and potential customers effectively. It lets you connect with your customers through email, mobile messaging, digital advertising, website content, and social media- you name it and SFMC can do it.
Benefits of Salesforce Marketing Cloud
With Salesforce Marketing Cloud, you will be availing multiple benefits-
Fact
Top Companies including Aston-Martin, Vodafone, Philips, Western-Union, General Electric, etc. having huge customer base use Salesforce marketing cloud to connect with their customers.
Moving further, let’s dive deep into the different platforms that Salesforce marketing cloud provides to marketers-
6 Salesforce Marketing Cloud Platforms to Build Effective Marketing Strategies
1. Marketing Cloud Connect
Marketing Cloud, aimed at marketing professionals who want the maximum return from investment through understanding customers and offering them what they are really interested in. Marketers can access all the data stored and sorted across different Salesforce products.
2. Analytics Builder
This is an important tool which lets you analyze your efforts and uncover new insights about your target customers. You will get insights into the behaviors and interests of your contacts across channels that can be used to set marketing goals for the future.
3. Content builder
With the content-builder tool, the marketing team can create, share, manage, and track content across all marketing channels from a centralized location. What’s make it more interesting is that it is powered by AI, and so smartly arranges and delivers your content for maximum ROI.
4. Personalization builder
As the name suggests, the personalization builder tool enables marketers to personalize and understand different consumer preferences using predictive analytics. Now, it is part of the Einstein framework, which is used to make customer interaction fast, smart, and predictive.
5. Journey builder
Journey Builder is an easy-to-use visual flow tool, where marketers can design their own automated omnichannel customer journeys. You can even set behavior-based goals while planning multiple personalized interactions, all within the same tool. It also integrates with Sales Cloud and Service Cloud platform, ensuring smooth customer experiences.
6. Audience Builder
One of the prime objectives of the audience builder tool is to provide a single view of all the customer-related activities by collecting and compiling data from each integrated Salesforce platform in your CRM environment. You can easily create audience segments using a drag-and-drop tool that filter data across subscriber attributes, engagement & predictive insights. This way, you can engage with the audience at the right moment.
Final Thoughts
To conclude, it can be said that Salesforce Marketing Cloud is a unique cloud-based tool for creating marketing automation strategies and for providing an end-to-end personalized customer experience. We hope this guide helps shed some light on what it has to offer for your business.
Marketing is a crucial aspect of business success and thus connecting with experts to validate your idea is a great choice. Whether you are just getting started, are in a new project phase, or stuck in-between, Successive Technologies can be your guide. You can also share your CRM requirements and let our digital marketing experts ease the process for you. Contact us now!
